Recently I had an energizing meeting with a business owner about her existing website. In advance of our meeting time I had provided a list of the topics I wanted to address during our meeting in addition to any of the owner’s concerns and questions. My questions were not focused around the nitty-gritty details of the website content. Content review questions would be addressed further along in the project development process. The topics we discussed focused more on priorities.

I had taken some time to review the current website before our meeting. However, the organization of the website did not me with a provide a clear path to understand the key items that my client’s customer would need. During the course of the meeting, while we did not review each question individually, the answers were in richer detail than I had expected –which helped me understand the priorities of the project tasks.

Below I have shared the short list of questions I had created and provided. Whether you are planning to handle your website refresh project as a DIY project (internal) or bring in an experienced external project partner, start with the questions I have provided to get the process moving on the right path.

• Why is refreshing the website important to your business now?
• What would be a successful outcome of refreshing your business website?
• Will anyone on your staff have the time available to participate in the website refresh project?
• Do you have $ set aside in a marketing budget for this project?
• Who currently uses the resources that are available on your business website?
• What important content is not yet available on your website?
• Is there any special deadline that is tied to the website refresh project?
• Who is currently charged with making major and minor changes to your website?

RESOURCE:
You can create a colorful project mindmap like the one shown with this article by using text2mindmap.com